Last updated: 5 February 2026
1. Introduction
DevFlow Pty Ltd (“DevFlow”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal and business information you share with us.
This Privacy Policy explains how information is collected, used, stored, and protected when you use our application that integrates with Meta Platforms, including WhatsApp Business and Meta Business Manager (the “App”).
By using the App, you agree to the practices described in this Privacy Policy.
2. What Information We Collect
We only collect information that is necessary to provide our services.
Business & Account Information
When you connect your Meta or WhatsApp Business account, we may access:
- Your business name
- WhatsApp Business account details
- Business phone number(s)
- Business Manager account information
- Messaging configuration details
This information allows us to correctly link, configure, and manage your business messaging setup.
Messaging Information
When using WhatsApp messaging features through our App, we may process:
- Messages sent and received by your WhatsApp Business account
- Message timestamps and delivery status
- Recipient phone numbers
- Approved message templates and campaign information
We only process messages related to business communication initiated by you or your organisation.
Technical Information
For security and reliability purposes, we may collect:
- System logs
- API usage data
- Error reports
- IP addresses (used strictly for security and fraud prevention)
3. How We Use Your Information
We use your information to:
- Enable WhatsApp Business messaging
- Send and receive messages on your behalf
- Manage and configure your business messaging setup
- Provide customer support and troubleshooting
- Monitor system performance and security
- Ensure compliance with Meta and WhatsApp policies
We do not use your information for advertising, profiling, or selling data.
4. Use of Meta & WhatsApp Services
Our App connects to Meta and WhatsApp Business services to:
- Manage WhatsApp Business accounts
- Send and receive WhatsApp messages
- Access business-level settings and permissions
- Verify business ownership and access rights
All access is limited to what is required for the App to function correctly.
5. Data Sharing
We do not sell, rent, or trade your personal or business data.
Your data is only shared:
- With Meta Platforms, Inc. and WhatsApp, as required to provide messaging functionality
- With trusted service providers (such as hosting and infrastructure providers) under strict confidentiality agreements
- When required by law or legal process
6. Data Storage & Retention
- Data is stored securely using industry-standard security measures.
- Message data and logs are retained only for as long as necessary to provide the service, comply with legal obligations, or support audits and troubleshooting.
- You may request deletion of your data at any time.
7. Data Security
We take data security seriously and implement appropriate safeguards, including:
- Secure authentication and access controls
- Encrypted connections
- Limited internal access to data
- Continuous monitoring for unauthorized access or misuse
8. Your Rights
You have the right to:
- Request access to your data
- Request correction of inaccurate information
- Request deletion of your data
- Disconnect the App from your Meta or WhatsApp Business account at any time
You can manage permissions directly via Meta Business Manager or contact us for assistance.
9. Data Deletion Requests
You may request data deletion by:
Once verified, we will delete or anonymize your data unless we are legally required to retain it.
10. Compliance
Our App is designed to comply with:
- Meta Platform Terms and Developer Policies
- WhatsApp Business Platform Policies
- Applicable data protection laws, including POPIA and GDPR where applicable
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be published on this page with a revised “Last updated” date.
12. Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact:
DevFlow Pty Ltd
Email: info@devflowltd.com
